Thursday, April 18, 2024

BTMI relaunches tourism brand


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The Barbados Tourism Marketing Inc. (BTMI) virtually relaunched Barbados’ tourism brand to the world earlier today, unveiling the new brand theme “Little Island; Big Barbados”.

The event witnessed by partners from all sectors of Barbados’ tourism industry, representatives of related Government ministries and private sector agencies, was also followed by an international audience including several people involved in the travel trade.

They were given a detailed presentation on plans to make a strong re-entry into the global tourism market following the decimation of the tourism industry worldwide by the coronavirus (COVID-19) pandemic.

Minister of Tourism Senator Lisa Cummins said as Barbados prepared to welcome visitors again, the emphasis would be on safe reopening and she encouraged Barbadians, particularly those working in the tourism sector, to get vaccinated. She said this was for their protection and would engender a sense of confidence in prospective visitors from source markets that have made vaccination a priority.

The launch highlighted plans for the development of several niche markets as an extension to the sand, sea and sun brand as well as the refreshing and upgrading of existing tourism attractions.

Cummins told the BTMI team: “You will be required to monitor and ensure that the impact of our new rebranding and integrated approach to tourism is not just about marketing. It will be about people; it will be about partnerships.” (GC)


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