Wednesday, April 24, 2024

Myers: Internal review of new tourism theme


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The new theme of the Barbados Tourism Marketing Inc. (BTMI) which was launched to the world last week is now under more scrutiny.

BTMI chairman Roseanne Myers told the DAILY NATION yesterday that certain information had come to their attention since the launch of the country’s new Little Island, Big Barbados theme, indicating it was a virtual carbon copy to that of a number of other tourist-island destinations across the world and inclusive of the Eastern Caribbean.

“I have seen this and am doing an internal review so we can get the full details and history to be able to respond. An internal discussion has commenced, and further comment will be made thereafter,” Myers said, after a collage of pictures displaying the many other destinations using the Little Island theme started making the rounds on social media.

BTMI relaunched Barbados’ tourism brand to the world online on May 14, unveiling the new brand theme Little Island, Big Barbados. It was touted to be Barbados’ main tourism push for this country’s summer and winter seasons, as Barbados seeks a resurgence from the fallout of the COVID-19 pandemic.

The event was witnessed by partners from all sectors of Barbados’ tourism industry, representatives of related Government ministries and private sector agencies, and was also followed by an international audience including several people involved in the travel trade. (BA)


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