Wednesday, April 24, 2024

Myers: Internal review of new tourism theme

Date:

Share post:

The new theme of the Barbados Tourism Marketing Inc. (BTMI) which was launched to the world last week is now under more scrutiny.

BTMI chairman Roseanne Myers told the DAILY NATION yesterday that certain information had come to their attention since the launch of the country’s new Little Island, Big Barbados theme, indicating it was a virtual carbon copy to that of a number of other tourist-island destinations across the world and inclusive of the Eastern Caribbean.

“I have seen this and am doing an internal review so we can get the full details and history to be able to respond. An internal discussion has commenced, and further comment will be made thereafter,” Myers said, after a collage of pictures displaying the many other destinations using the Little Island theme started making the rounds on social media.

BTMI relaunched Barbados’ tourism brand to the world online on May 14, unveiling the new brand theme Little Island, Big Barbados. It was touted to be Barbados’ main tourism push for this country’s summer and winter seasons, as Barbados seeks a resurgence from the fallout of the COVID-19 pandemic.

The event was witnessed by partners from all sectors of Barbados’ tourism industry, representatives of related Government ministries and private sector agencies, and was also followed by an international audience including several people involved in the travel trade. (BA)

 

Subscribe now to our eNATION edition for the full story.

For the latest stories and breaking news updates download the Nationnews apps for iOS and Android.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Related articles

Usain Bolt named ICC Men’s T20 World Cup 2024 Ambassador

ST JOHN’S, Antigua – The International Cricket Council (ICC) have announced Olympic legend Usain Bolt as an ambassador...

Missing teen traced

Donisha Keanna Thomas,14, of Alexandria, St. Lucy, who wasreported missing on Wednesday, March 27, 2024, has been traced...

Russian deputy defence minister Timur Ivanov accused of taking bribes

A Russian deputy defence minister has been accused of taking bribes and remanded in custody by a court...

Chief Magistrate a stickler for use of proper English

Chief Magistrate Ian Weekes is not impressed by parents who give their children choices from young and who...