Wednesday, April 17, 2024

BTMI’s new executives on the job


Share post:

New Chief Executive Officer of The Barbados Tourism Marketing Inc (BTMI) Andrea Franklin began her term of office this morning  promising to work collaboratively with all interests to keep Barbados’ tourism on a growth trajectory.

Speaking this morning at a news conference attended by Minister of Tourism and International Transport Ian Gooding-Edghill and chairman of the BTMI Shelly Williams, Franklin projected hers would be “an interesting and a long journey.”

She gave the assurance that “as we grow together we will build on the foundation that has been set by those who have been with us in the past. We will learn from their mistakes and we will grow together.”

Minister of Tourism and International Transport Ian Gooding-Edghill (second left) welcoming new BTMI CEO Andrea Franklin (second right) and new COO Cheryl Carter (left) as they began their assignments yesterday. At right is chairman of the BTMI Shelly Williams.

Franklin indicated collaboration with other stakeholders in the industry would be at the top of her agenda, as under her leadership, the BTMI works to further develop tourism for the betterment of Barbados.

Former BTMI director for the United Kingdom, Cheryl Carter also assumed duties in the new position of Chief Operations Officer. Carter says she will be working very closely with the overseas markets and emerging markets “so that we can build out not just what we are traditionally used to, but looking at how we can tap into other areas of the world.”

In welcoming the two BTMI executives, the Minister of Tourism said Barbados now has “two very proud and outstanding females leading the BTMI”.


Please enter your comment!
Please enter your name here

Related articles

Oistins’ Magistrates’ Court closed early

The Oistins’ Magistrates’ Court has been closed after a bed bug was found in a chair inside the...

BUT action call

President of the Barbados Union of Teachers (BUT) Rudy Lovell wants Government to move urgently to address some...

Rare halo captured around the sun in Barbados

Barbadians today were treated to a rare spectacle in the form of a halo around the sun. This...

Persistent DLP issues a concern, say political scientists

If the Democratic Labour Party (DLP) is to be a viable alternative to the ruling Barbados Labour Party...