ST. JOHN’S, Antigua —Cricket West Indies (CWI) has announced the finalization of a historic six-year media rights agreement with ESPN Caribbean, ensuring exclusive broadcast and digital coverage of all West Indies Men’s and Women’s home international matches, as well as the CG United Super50 Cup.
The agreement, effective from 2024 to 2030, positions ESPN Caribbean as the premier broadcaster for West Indies cricket across the region.
CWI Acting Chief Executive Officer and Chief Operating Officer, Lynford Inverary, expressed the significance of the deal, stating:
“This new six-year agreement with ESPN Caribbean marks the largest media rights deal CWI has ever secured in the Caribbean. It not only reflects the growing commercial value of West Indies cricket but also ensures that fans across the region will continue to enjoy comprehensive coverage of our international series and CG United Super50 Cups. ESPN is a longstanding partner, and this new deal will help CWI meet its long-term financial goals, while expanding the visibility and engagement of West Indies cricket within the region.”
Scott McGlone, Sr. Director of Programming and Acquisitions at ESPN, also shared his enthusiasm for the agreement:
“We are thrilled to continue our strong relationship with CWI with this groundbreaking new deal. ESPN seeks to serve local sports fans anytime, anywhere. What better way to accomplish this goal than a long-term partnership with CWI, that represents such a rich sporting history both locally and internationally.”
As part of the new agreement, CWI will maintain the right to license post-match highlights on free-to-air and digital platforms throughout the region. This will provide fans with additional content and coverage throughout each series and tournament.
The deal, brokered in partnership with CWI’s media consultants, Pitch International, is a significant step in CWI’s broader strategy to boost the global profile of West Indies cricket and increase fan engagement.
The partnership aligns with CWI’s commitment to delivering world-class cricket content to Caribbean audiences and enhancing the fan experience. (PR)
