Barbados is to release a new television advertising campaign on the British network ITV in January.
Barbados Tourism Authority chairman Ralph Taylor, speaking at World Travel Market 2010, said the advert, focusing on sun, sea, sports, luxury and the cultural aspects of the island, would run for three to four weeks in prime time evening and breakfast slots.
Barbados will also hold its first Agents’ Festival on the island next autumn, inviting up to 500 agents from all markets to attend the week-long event.
“We are hoping this will become an annual event packed with product information and opportunities for sharing ideas. We will have great guest speakers as well and the agents will get to experience the product first-hand,” said Taylor.
He noted that the government had injected money into the development of the new Four Seasons hotel on the west coast, a new $400 million Merrick development was planned by British investors, and a new shopping mall in Holetown, St James was set to open on December 1.
Barbados will also host a football legends tournament in June 2011, featuring former stars from Chelsea, Manchester United, Arsenal, Newcastle, Liverpool, Tottenham Hotspur, Blackburn Rovers and an all-stars team. The event is expected to attract a lot of British visitors. A similar cricket event will also be held.
Other promotional themes for the Barbados Tourism Authority include food, gospel, polo and opera. (Source Travel Weekly)
