THE PRODUCERS of Island Queen will join the fight against HIV and AIDS through an awareness campaign being launched this month.
The organisers say the campaign entitled: I Am Aware will feature contestants of the popular Island Queen competition, speaking on the importance of safe sex and knowing your HIV status.
The contestants will also wear specially designed swimsuits proclaiming to the world that, “they are aware.”
“When we reviewed the statistics in Barbados and the Caribbean we realized that we weren’t only dealing with a health risk, but a threat to development,” says Paul Parris, marketing director of Island Queen.
“It was very important so we took a stance and began creating informative dialogue to combat the carefree attitude to sex among young men and women.”
The first photo shoot for the event was titled: The Fight Against HIV.
Creative director Cassandra Mottley of Shelneil, designed the red swimwear with hints of camouflage to represent the fight. Those swimsuits will be revealed at a Press launch at Black Pearl, Hastings Christ Church, on Sunday, March 27.
Along with the photo campaign, the organizers plan to use their upcoming TV series and social media presence through Facebook, Twitter and YouTube as a platform to promote the I Am Aware campaign.
“As young people, we understand where the conversation has to occur and that is during a time when we have a captive audience and Island Queen provides that opportunity,” Parris said. (PR)
