BARBADOS IS ABOUT to cash in on the success of one of its biggest stars.
Multiple award-winning singer Rihanna signed a three-year marketing deal with the Barbados Tourism Authority (BTA) on the Montreal leg of her LOUD tour last Saturday morning.
Her first concert performance in Barbados on August 5 at Kensington Oval is part of the agreement, chairman of the BTA, Adrian Elcock, told the DAILY NATION yesterday.
“The deal will involve her participating in advertising campaigns for the country where her image and name, likeness, will be used to help support our marketing campaign,” he said.
“In addition she will be making promotional appearances, where she will interface with some of our key stakeholders globally, using her influence, and her global appeal to help strengthen our marketing programme,” Elcock explained.
Read the full story in today’s DAILY NATION.
