Robert T. Kiyosaki with Sharon L. Lechter, CPA, authors of The Cashflow Quadrant, developed a graphical model for understanding personal investing behaviour. Â
The model shows two intersecting axes creating four quadrants, labelled, starting at the top left-hand side and going anticlockwise: E for employee, S for self-employed, B for business owner, I for investor.
Each quadrant represents how a person earns cash or income: an E earns his income from holding a job. He works for someone else; his income is a steady pay cheque and related benefits. Â
An S earns his income by working for himself.
A B earns his income through his ownership of a business that generates money. A typical B does not work in the business; he would employ staff.
The cash flow and/or profits of the business would be income for B. Â
An I earns his income from various investments; he does not exert himself to earn; his investments bring in all the income he needs.
The Cashflow Quadrant does not clearly define a person as being in one quadrant or the next.
What this model tries to do is explain the different mindsets, educational paths, skills and personalities that gravitate to one quadrant more so than to another. Each quadrant portrays a particular financial mindset.
Fortunes have been made and lost in all quadrants. There have been great successes, bankruptcies and failures in all quadrants. Rich and poor people can be placed in all quadrants.
The major difference in the quadrants is that a fortune can typically be built faster on the right-hand side of the quadrant than on the left-hand side.
That is, the business investor and the investor with substantial sums of money are likely to progress financially faster than the employee or self-employed person.
Our strengths, weaknesses and fears play a critical role in how we commit ourselves to earning income. By using this model, one can gain a better understanding of the basic four different types of mindsets.
All of us can take the opportunity to examine ourselves, examine where we are now, where we would like to be and plan for change as the future evolves. Â
Thinking about it, you will readily concede that usually a successful E is also a successful I. Yet, remember that just venturing onto the right-hand side of the quadrant does not spell immediate or automatic success.
The major difference between the left-hand side and the right-hand side of the quadrant is explained by the fact that as an E or S, there are relatively few tax breaks available to the income earner.
If there are implications for change, the question is, how many of us are willing or able to try to redirect our internal core values?
Yet, basic understanding of the model may at least wipe out some undesirable activity. Understanding also may present feasible opportunities in other quadrants without necessarily changing one’s main quadrant type.

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