THE FIRST SOL-BRANDED SERVICE STATION is now in operation in Barbados.
Sol Wildey (formerly Shell Wildey) was officially reopened for business late last month following a month of renovations intended to offer customers a new and improved service station experience.
Sol is a Shell licencee and has used the Shell trademarks at service stations across the region. This relationship was fostered through an agreement forged in 2005 when The Sol Group took over Shell’s operations in the Caribbean.
In August 2009, however, Sol took the first steps towards solidifying its presence across the Caribbean, unveiling its first fully branded Sol station in Haiti before moving on to Anguilla, St Kitts, St Marten and the British Virgin Islands a year later.
The group has since introduced Sol-branded stations in Suriname as well as in St Lucia.
Ezra Prescod, country manager for SOL (Barbados) Ltd, said the company was excited about the opening of the first fully branded Sol service station on the island and reiterated that Sol as a brand and a company was Caribbean-owned and managed, and this was further reason to celebrate.
“Since 2005, Sol has been committed to the development of a trusted and dependable brand, a goal which we have been successful in achieving thus far.
“This has been demonstrated through our continued expansions and improvements in Barbados as well as across the region.” (PR)
