At a time when many Barbadian companies are being challenged by low sales volumes in both the domestic and overseas markets, one biscuit company is experiencing growth.
According to Adrian Padmore, general manager of the West India Biscuit Company (WIBISCO), export sales are growing at a faster rate than domestic sales, with the former increasing by over 20 per cent in the first half of the 2012 financial year.
Speaking last Thursday at a Press conference to announce a price reduction in the company’s healthier range of crackers, he said WIBISCO was satisfied that its strategies were working, given the harsh economic situation.
“We have 21 export markets that we ship to and the beauty of having such a wide range of markets is that you then have the ability to buffer your sales.
“We have some markets in the United States, for example, that are doing very, very well.
“Some of the CARICOM markets are also doing well and some are still developing,” he said.
Marketing manager Diane Payne said innovation and expanding distribution of existing products in export markets had helped to boost sales.
“The Eclipse Bran and Oats has been mainly in the local market, but that will obviously be another product we will be looking to export,” she said. (NB)
