THE Barbados Cricket Association (BCA) is facing massive difficulties in attracting support from corporate Barbados – and it is a source of worry.
MIDWEEK NATION investigations have revealed sponsorship revenue has decreased nearly tenfold over the past nine years.
From a peak position in 2003-2004 when the BCA netted $472 949 in income from sponsorship, the figure dipped significantly to $55 390 for the financial year ended March 31, 2012 (please see accompanying chart).
The latest numbers are contained in the BCA annual report and statement of accounts – a copy of which was obtained by the MIDWEEK NATION – and will be presented at the body’s annual general meeting tomorrow at the Lloyd Erskine Sandiford Centre.
In his report to members, BCA marketing chairman Calvin Hope painted a dim picture in a summary of a market investigation conducted by local company Ethnic Vision.
