A private sector-led campaign against texting while driving is about to take off in Barbados, as Minister of Health Donville Inniss expresses concern about the pressure that accident victims are placing on hospital resources.
The No Thumbing Barbados campaign, created by commercial design and production studio Promotions Plus Inc. and endorsed by local rally stars, is expected to go into full gear by early next year.
The promotional campaign, which will feature television, radio and print public service announcements, is the brainchild of Promotions Plus’ chief executive officer Calvin Noel, who said yesterday he was still waiting approval from several Government agencies to erect billboards and street signs with the message.
“We have developed a simple but impactful integrated marketing programme targeting Barbadian male and female drivers between 16 and 55 years, who currently text and drive,” he told those gathered at the Lloyd Erskine Sandiford Centre for the launch. (DP)
