If the newer kids on the block thought
long-standing telecommunications company LIME was going to give up its market share without a fight, they should think again.
LIME, the trading name for Cable & Wireless, is entering 2014 with plans to invest millions of dollars more in its service infrastructure, including topping up the $39 million spent on its 4G network in 2012 and this year with an additional $20 million “over the course of the next year”.
Additionally, LIME Barbados CEO Oliver Chatten, said while meeting the rapidly expanding data requirements of customers and other aspects of the business, the company was excited about its expanding fibre network and was “well on target to be able to bring fibre to 80 000 homes in the next six months”.
Responding to questions from BARBADOS BUSINESS AUTHORITY, the official said: “Worldwide trends indicate that data will become the primary mode of communication over the next five years and this trend is developing here in Barbados. As we become a more connected society, the need for increased data capacity becomes more important to our customers. So our major focus right now is investing in our networks and continuing to provide value options for our customers.
“As customers demand more and more data we are upgrading both our 4G mobile network and our fibre network. These investments allow us to meet and surpass our customers’ expectations and will allow customers to benefit from faster data speeds and innovative value-added products that both 4G and fibre networks bring.
“This has been a year where we have seen more change to our business than in the last 20 years. In short, we have adjusted our business model to keep pace with the fast moving telecommunications industry worldwide. We have entered into partnership arrangements for the management of our retail stores and network operations. This redefined operational model will see LIME becoming more focused on sales, producing the best service for customers and offering greater value in our product range,” he added.
While the telecommunications market is now liberalized and a number of other companies have entered the market, Chatten said LIME was undaunted.
“Competition is always good for the market and encourages improved service levels. We have had competition in the market place now for the past ten years and we hold the view that once we remain focused on satisfying and providing value for our customers we will not only maintain our customer base but grow it,” he said.
“Although we have gone through a name change, LIME is a household name. We are deeply embedded in the community here in Barbados and we have invested millions
into culture, sports, the arts and the island’s connectivity infrastructure. We have very loyal local customers and being a local brand that people trust and understand, we are still the provider of choice for both residential and business customers.
“We have had a long history here in Barbados and across the region and we remain committed to being an integral part of the development of Barbados. The investments we are making in our 4G mobile and broadband networks are testament to our commitment to this country. Our fibre expansion project will meet the connectivity needs of the country for decades to come. LIME will remain loyal to Barbados in sickness and in health,” the CEO added.
