THE OWNERS OF COURTS stores are not daunted by a slow economy, and will instead ramp up their advertising and marketing despite looming public sector lay-offs.
Trisha Tannis, managing director of Unicomer Barbados, which trades as Courts, told the MIDWEEK NATION yesterday that its aggressive approach to the market which started last year would likely continue in 2014 even as the disposable income of many Barbadians comes under increasing pressure.
“In difficult times you have to be more aggressive. And that is the short answer,” Tannis said, noting that the approximately 250 employees and management of the furniture and appliance company were prepared to push sales even as some expressed fear for the future.
“[Our approach] is to advance, be sensitive and that is the strategy we use in and out of recession,” she revealed.
