For the first time ever, motor sport fans around the world were recently able to witness Sol Rally Barbados streamed live over the Internet.
Telecommunications provider LIME facilitated the live streaming via its popular LIMELive Facebook page, constantly updating users about Barbados Rally Club (BRC) events.
“Since we launched LIMELive last year, the response from local motor sport fans has been tremendous. They have fully embraced this free service which clearly adds value to the overall experience of a rally,” LIME’s corporate communications manager, Marilyn Sealy, said.
“LIMELive has also become a trusted source of information for persons directly involved in the management and administration of the rally, with several drivers, clerks, marshals and journalists also using the tool to complement their reports and strategies, a testament to the confidence they have in the system.”
During the three-day Sol Rally Barbados, LIMELive provided more 7 000 online viewers – from countries as far afield as Albania, Serbia, and the United Arab Emirates – with live footage from the popular Hangman’s Hill stage in St Thomas and Bushy Park in St Philip.
According to the official analytics, viewership from Barbados totalled 3 749, while there was also significant pick-up from the United States, Trinidad & Tobago, Britain and Canada.
“We were especially pleased when we learnt about the number of people using LIMELive, as the investment made by the company has been significant, especially prior to the event when LIME technicians installed dedicated fibre-optic lines for the service,” Sealy added.
“LIME is in the business of connecting people and we believe LIMELive to be a tangible demonstration of this philosophy.”
BRC public relations officer Neil Barnard said the club was “pleased to have partnered with LIME on this exciting initiative, one which has never been done in Barbados before”. (PR/SC)
