CBS AND NFL Network will open each game of Thursday Night Football with Jay-Z and Rihanna’s Grammy Award-winning Run This Town.
Starting September 11, it will be accompanied by the narration of Academy Award-nominated actor Don Cheadle. Cheadle’s narration sets the scene to kick off the NFL week, highlighting the division rivalry games. And, asking the question, who will “Run This Town”?
Thursday Night Football will feature a customized opening each week highlighting the teams and storylines. This special intro, which was filmed in an airplane hangar, was produced and directed by 28-time Emmy Award-winning producer Pete Radovich, who serves as CBS Sports’ creative director.
“This open combines one of music’s biggest stars with one of the most dynamic actors in Hollywood,” said Radovich. “The energy that both talents provide gives the opening to every Thursday night the big-game, primetime feel it deserves. It is a dream scenario for any director.”
The 16-game Thursday Night Football schedule kicks off on September 11 with the Steelers vs. Ravens from Baltimore and ends with a Week 16 Saturday doubleheader on December 20. (NFL/NB)