Monday, April 15, 2024

Red’s green side


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Red Advertising & Marketing Limited has gone green.

Cutting its dependence on fossil fuels, the regional full-service agency recently commissioned an energy-saving photo voltaic system at its offices in Golf Club Road, Christ Church.

The 26.37KWp system, which utilises 97 solar panels, was outfitted and installed by Williams Solar.

“We are pleased to be the first advertising agency in the Caribbean to install a PV system,” said managing director Jevan Jutagir, who also lauded the efforts made by Williams Solar to install the new state-of-the-art system.

Jutagir was speaking at a recent inauguration ceremony where Red’s employees, members of the Press and Williams Industries executives witnessed the system in action for the first time.

“Now, we not only generate our own clean and renewable energy, but we also produce excess power which can be put back into the national grid. It’s a small but significant contribution to reducing our collective dependence on fossil fuels and their multiple negative effects like global warming, pollution and use of scarce foreign currency,” said Jutagir.

“With the explosion of PV suppliers and installers it was important for Red to choose a supplier that we felt would not only do a first-class installation using first grade components but would also be around for the life of the equipment.

“Williams Solar, as part of Williams Industries led by Ralph “Bizzy” Williams, fit the bill perfectly. We were delighted by the level of service and adaptability given by David Green, Gleeson Roach and their team and we look forward to a long and mutually rewarding partnership with them.”

In celebrating the move to clean energy, Red has literally gone green for the month of September. The Agency has replaced its customary black, white and red sign with a bright green version, and painted portions of its entrance in the same colour, signalling a broader environmental goal for the Caribbean’s leading advertising agency.

Red also sent out invitations to its Red Goes Green event that included seeds from a flamboyant tree taken from the company’s garden which recipients were encouraged to plant.

Ralph “Bizzy” Williams, founder and chairman of Williams Industries Inc., lauded Red for its “green” enterprise.

“Red has taken control of its destiny and they ought to be commended for such. Companies and individuals are beginning to see the benefits of PV technology, not just from an environmental standpoint, but from a financial standpoint as well,” he said. (PR)



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