REPORTS ARE TODAY surfacing out of the United States that the Charlie Charlie Challenge was a marketing ploy to promote a movie.
According to E! Online and several other web culture sites, the challenge is being used to Warner Bros studios to promote its new horror flock The Gallows.
Last week, pastors and other religious ministers were called to Lawrence T. Gay Primary School after some students were seen crying and others reportedly exhibited signs of anxiety after playing the game.
It sent shockwaves across the island as religious leaders shared their views about playing with demons. Parents were also taken to task for not supervising their children.
In Jamaica, St Lucia and Trinidad and Tobago similar reports were also published about children’s behaviour being affected after playing the game. (BN)