ST GEORGE’S – Flow has once again given Caribbean sports fans another reason to celebrate as the CARIFTA Games will be broadcast live in High Definition (HD) across the entire region for the first time.
Flow, Cable & Wireless’ consumer brand, has signed a partnership with the North American, Central American and Caribbean Athletics Association (NACAC) to be the exclusive broadcast partner and sponsor of the Flow CARIFTA Games.
This year, the games will be held in Grenada over the Easter weekend, March 26th to 28th, and will take place in the country’s new national stadium, which officially opened on January 23rd.
The Flow CARIFTA Games will be shown in ten Flow markets around the Caribbean on the recently launched Flow Sports channel, offering customers the best-possible viewing experience of one of the region’s most important home-grown sporting events.
Flow’s announcement adds to an ever-growing line-up of exciting sport partnerships already signed over the past year.
These include the CONCACAF 2018 World Cup Qualifiers, Rio 2016 Olympic Games, Premier League Football and Manchester United (starting 2016 season) – plus its expanding list of Olympian Brand Ambassadors including Gold Medallist – Kirani James, Delano Williams and Lavern Spencer.
“We are proud to offer yet another ‘first’ to Caribbean sports fans and more specifically delighted to have this opportunity to air CARIFTA in partnership with NACAC,” said Denise Williams, C&W’s Senior Vice President of Communications.
“Sponsoring and broadcasting these games, is just another way for us to further demonstrate our support for up-and-coming athletes across the region, as well as solidify Flow Sports’ commitment to become the home of sports in the Caribbean.”
Flow believes that its involvement in and the heightened exposure of the Flow CARIFTA Games will ultimately raise the bar for these significant regional games, from which many Caribbean athletic champions have already emerged.
“We are pleased to have teamed up with Flow to give the Flow CARIFTA Games the coverage and support it deserves,” said Victor Lopez, President of NACAC.
“Now upcoming generations of Caribbean athletes will have an opportunity to shine on an even bigger stage, while their family and friends will have an opportunity to keep up with every bit of the action on Flow Sports as it unfolds. We are truly excited to work alongside Flow and make this the most memorable CARIFTA Games yet.”
Flow Sports will be available on FLOW2GO by the time the games commence. Sports fans can access the Flow Sports Channel on the Flow network in Antigua, Barbados, The Bahamas, Cayman Islands, Curaçao, Grenada, Jamaica, St Vincent, St Lucia and in Trinidad. (PR/SAT)
