WITH THE anticipated return of Starcom Network Inc. to home-base on River Road in the coming weeks, the leading network of radio stations in Barbados has launched Crop Over City.
The network has positioned three of its four radio stations as the unofficial home of the Crop Over season and the initiative has already taken over the airwaves with a song of the same name penned and performed by popular local artistes Leadpipe and Saddis.
Ronald ‘Ronnie’ Clarke, programme manager for the four radio stations, said the response to the catchy tune had been enthusiastic and the refrain “Crop Over City, coming to you from River Road” had caught on.
The initiative includes the return of the popular Starcom Network’s People Monarch competition and the programme Fireworks with Carol Roberts and Larry Mayers on VOB 92.9FM, and calypso and soca fans can tune in and be fully immersed in the spirit of Crop Over. (PR)
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