CALYPSO TENTS finding it harder to attract sponsorship have been told that they need to reinvent themselves in order to remain relevant.
Tent officials noted that the funding challenges continued even as the Crop Over Festival generates economic activity second only to Christmas.
Eleanor Rice, manager of the All Stars tent, said that according to the economic figures the festival generated significant expenditure from which many businesses across all sectors benefit.
“Still the treatment meted out to this economic driver [Crop Over] by many in the public and private sector leaves much to be desired. At government level, the frustrations continue of working with impractical requirements of the Barbados Revenue Authority,” said Rice, who praised her major sponsor Cave Shepherd for its almost two decades of support. (JS)
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