THE WINNER-TAKES-ALL model stays.
So said Yello Media Group chief executive officer (CEO) Collin Francis as he responded to a question about the current prize model of the Bashment Soca competition.
He told those present at the launch of the 2017 Yello Phenomenal Friday competition that it was a different model from those in the current entertainment arena.
“We had a lengthy discussion about it. The team of 4D and I met and the thinking behind it is that the first prize is for a winner. We believe that if the artistes out there really want to be No. 1, there really is no room for second, third or fourth place. There is only room for No. 1.” (NS)
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