THE spotlight will fall on the West Indies women’s cricket team as they go after their first ICC Women’s World Cup trophy in England.
Nissan, through local agents Courtesy Garage, and the Nation Publishing Co. Limited, have teamed up to showcase the five Barbadian women on the team.
The video series, which was produced by WILLCOMM Media, features Hayley Matthews, Deandra Dottin, Kyshona Knight, Shamilia Connell and veteran Shakera Selman. All were part of the winning World Twenty20 team last year.
Regional product manager for Courtesy Garage, Sam Gaston (below), said his company and Nissan were happy to support the Barbados players and all members of the West Indies team and wished them success in their campaign in the ICC Women’s World Cup.
“We are proud of their achievements in international cricket, particularly when they were elevated to world champions in India last year, and like the globally recognised Nissan brand, they are certainly continuing to impact the world with innovation and excitement.
“In Barbados and the wider Caribbean, Nissan offers a popular range of vehicles that identify with excellence and excitement and our association with cricket – an endeavour in which we are rated as world champions – will also certainly raise the level of brand awareness in our own region,” said Gaston.
“We believe that cricket and Nissan are a good fit. This is underscored by the fact that Nissan Global has entered an eight-year partnership with the International Cricket Council (ICC), which ends in 2023, and builds on Nissan’s sports sponsorship portfolio, which also includes the UEFA Champions League, the Olympics and Paralympic Games,” he added.
“We are happy to partner with Nissan on this series,” said Kelly Johnally, Advertising Development Manager, Nation Group.
“This initiative is part of our integrated advertising services, which include sponsored content as well as digital advertising campaigns that complement our clients’ print campaigns. As our audiences engage more with our content, we continue to provide media that allow our advertisers to connect with them.”
The ICC Women’s World Cup started in 1973, two years before the men’s. West Indies first took part in 1993, finishing sixth. Four years later, they exited in the first round.
After missing the 2000 tournament, the Caribbean women finished fifth in 2005 and 2009 and were runners-up in 2013.
They will open against defending champions Australia on Monday.
The video series is available on the Nation’s website www.nationnews.com, on Instagram @nation246 and on Facebook and Twitter at Nation Barbados. (PR)
