Thursday, April 18, 2024

World Cup matches on CBC

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Barbadian football fans will again be getting a World Cup free kick.

Yesterday, the Caribbean Broadcasting Corporation (CBC) and the Jamaican-based International Media Content (IMC), through its SportsMax television channel, signed an agreement at the Savannah Hotel to facilitate free television broadcast of matches on Channel 8.

The announcement by CBC’s director of sport, Mark Seale, that all 68 World Cup matches will be shown on its TV8 channel from June 14 to July 15, was confirmed by chief executive officer of IMC and SportsMax, Oliver McIntosh.

“I know there were some questions that were put towards us about whether or not the World Cup was going to be shown free-to-air on CBC TV8 but because of the partnership we have with CBC TV8, we guarantee to the Barbados audience that all matches will be broadcast on CBC TV8,” McIntosh assured.

 

Widest audience

 

“This is not just a one-off, but a really long-standing relationship. We see ourselves on a regional basis as entrusting with ensuring that the best in sports is carried to the widest available audience,” he added.

CBC’s general manager Rod London acknowledged that World Cup football, which has been broadcast since 1954, is now the most widely viewed sporting event in the world with reports indicating 3.2 billion people watched the finals in 2014. (EZS)

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