CEO of the Barbados Tourism Marketing Inc. (BTMI), William “Billy” Griffith, has been named Caribbean Tourism Director of the Year, an honour bestowed on him as part of the 2018 Caribbean Travel Awards.
The announcement was made during the recently concluded Caribbean Hotel and Tourism Association (CHTA) marketplace in Montego Bay, Jamaica. Griffith was present as part of the Barbados delegation of tourism professionals, led by Kerrie Symmonds, Minister of Tourism and International Transport, and Permanent Secretary Donna Cadogan.
In a statement from Alexander Britell, Founder of the Caribbean Journal which puts on the awards each year, he lauded Griffith’s contribution to the country’s tourism growth. “Barbados’ crucial tourism sector has seen remarkable strengthening in recent years, and that’s in large part due to the efforts of Barbados Tourism Marketing, the chief promotion arm for the destination. That strengthening has manifested itself in a number of ways, from high-profile new hotel agreements to a wave of new airlift to an impressive growth in sports and events tourism.
“That’s without mentioning the country’s surging improvement in the all-important United States market, which for a long time was an afterthought for Barbados. Behind all of these developments has been the steady hand of the forward-thinking Griffith, one of the industry’s true authorities,” Britell said.
Accepting his award, Griffith thanked the BTMI team for their continued support. “While I am truly honoured and grateful for this acknowledgment, nothing was achieved without the full team’s efforts. Since taking up the role of CEO in 2014, I’ve had the privilege of working with some of the best and the brightest in the local tourism industry, and together we have made a number of destination Barbados’ achievements possible,” he said.
Other winners at the Caribbean Travel Awards included the new Sandals Royal Barbados, which took home All-Inclusive of the Year.
The CHTA marketplace is the Caribbean’s largest marketing event. It brings together the region’s leading tourism professionals under one roof, providing the BTMI with the opportunity to meet face-to-face with wholesalers from around the world to sell destination Barbados. (PR)
Griffith honoured at CHTA marketplace
