THE Ministry of People Empowerment and Elder Affairs is serious about the National Senior Games, says Minister Cynthia Forde.
She told a press briefing yesterday at the HIV/AIDS conference room at Warrens Office Complex: “We want to demonstrate with the kind assistance of our partners and you, the media, that we are not making ‘sport of the Senior Games’, but rather that we are committed and determined to produce a high quality style of Games.”
She was speaking in the presence of Minister of Health and Wellness Lieutenant Colonel Jeffrey Bostic and Minister of Creative Economy, Culture and Sports John King, as well as a number of practitioners across various sporting disciplines.
Forde explained that this approach led the ministry to undertake a rebranding process ahead of this year’s 18th annual event, which also required them to adopt greater collective tactics towards its marketing. (RG)
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