Things are looking up for Crop Over.
So said chief executive officer of the Barbados Tourism Marketing Inc. (BTMI), William “Billy’” Griffith.
He said the agency’s diversification strategies will pay off and bring in more people to the sweetest summer festival.
“Driving business to the island is never easy, but I think we are in a good position to grow on the new business model we are developing for Crop Over. We’re not confining ourselves to the Caribbean market or any one market . . . . We are an international destination, so we’re looking to New York, Toronto and London, especially for a new and younger audience. With our accommodations and our rates, we offer something that a lot of the other destinations don’t offer,” Griffith said.
He made the comments to the media yesterday at the Hilton Barbados Resort following the Rotary Club of Barbados’ lunchtime business meeting entitled the Role In Driving Tourism Growth. (TG)
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