Sunday, June 21, 2026
NationNewsSportsWilander backs tennis rebrand

Wilander backs tennis rebrand

LONDON – Seven-time Grand Slam champion Mats Wilander has thrown his support behind Roger Federer’s suggestion that the men’s ATP Tour and women’s WTA Tour could merge.

The Swede, now a respected analyst with broadcaster Eurosport, also believes the enforced stoppage of tennis because of the COVID-19 pandemic is the ideal time for some rebranding to attract a new generation of fans.

“Truth is, and I hate to say it, we are going to lose the greatest player of all time in terms of interest in a year or two when Roger stops,” Wilander told Reuters by phone.

“We have a new breed of men and women that are really exciting, great athletes, great attitude but they are missing out on a bit of the limelight while the likes of Federer and Rafa Nadal and Novak continue to play.” (Reuters)

 

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