Local farmers were in the spotlight recently in Trimart Supermarkets as the chain launched its Farm Fresh campaign.
The campaign is highlighting farmers who supply the supermarket chain with locally-grown produce as well as providing in-store promotions at its three locations – Rendezvous, Mile-And-A-Quarter, and St Martin.
Trimart’s marketing officer Kelly Arthur said that through the Farm Fresh initiative, Trimart was “supporting healthy living and saluting our very own small farm industry.”
“As our country celebrated its 48th year of Independence we thought it fitting that we should launch this campaign with a special focus on some of our farmers, Independence specials on locally grown produce, and the launch of our new Farm Fresh logo which represents fresh quality products,” she said.
Arthur said that the farmers supplying Trimart were keen to get on board with
the initiative.
“From the initial stages they were willing
to participate and even offered special pricing for November, and we commend them for doing so. Farming is their life; they are passionate about it and the quality of their produce,” she said..
Highlighting the benefits of the campaign for consumers, the marketing officer said that when they bought local produce they were eating food which was fresher and tastier. “They are also helping to provide employment for persons in the farm-to-fork continuum as well as saving foreign exchange.”
President and chief executive officer (CEO) of ANSA McAL, Nicholas Mouttet, who is also acting CEO of Trimart praised the farmers. “We have remarkable farmers who supply us with their produce on a weekly basis; and so we’re committed to assisting them by marketing their produce. Visits to farms are conducted regularly as we believe in offering customers the healthiest options for their family by providing the freshest produce and meats,” he said. (PR)
