THE BUZZ WORD was competitiveness when Minister of Tourism and acting Prime Minister Richard Sealy addressed the opening of the 22nd Inter-American Congress of Ministers and High Level Authorities of Tourism at Hilton Barbados yesterday.
Sealy told members of the Organisation of American States here for the two-day forum hat competitiveness in tourism was a major consideration for policymakers.
As a result, he called for the diversifying of the tourism product and the negotiation of new airline routes from the traditional destinations like Europe and the United States.
He also said Barbados had instituted a number of measures to enhance its competitiveness.
They included the development of a White Paper and a master plan on tourism.
