The National Initiative for Service Excellence (NISE) has introduced five animal characters as part of its Live Excellence campaign.
According to NISE programme manager Cynthia Blackman, the five values being highlighted in the campaign are being introduced in the context of a Value Village where familiar Bajan village characters live and interact.
She said that each value represented one of the Five-Star Behaviours of the campaign and is portrayed by an animal typically found in local neighbourhoods.
Polite Percy is a pig, Truthful Trudy a green monkey, Ignition Iggi is a creative dog, Responsible Rosie is a Black Belly sheep and Big Heart Bradley a compassionate cow. (MK)
