Director of marketing service of the BTA, Averil Byer, hopes a recent visit by 70 leading travel agents from the United States will be a major boost in tourist traffic from that country to Barbados.
The agents were in the island as a result of an initiative by the Barbados Tourism Authority (BTA) to attract more United States visitors for the coming winter season.
After the Back In Time Gala Dinner hosted at the Crane Resort on Sunday night, Byer said: “This is the first time we had so many agents on the ground at any one time, but it was designed to coincide with our new American Airlines three-day-a-week service out of Dallas Fort Worth [International Airport] in Texas in December, as well as the first anniversary of JetBlue to our island.
Officials from both the Barbados Hotel & Tourism Association, the Intimate group of hotels and the BTA were in attendance.
