Inland tourism has potential

IF MARKETED PROPERLY inland tourism could be successful.
This is the view of hotelier Adrian Loveridge as he spoke to the DAILY NATION against the question of viability of the Barbados’ tourist product and the role of the small hotel in the industry.
“I think we have a project that is marketable. We should be looking for the niche markets. We can’t be the cheapest, but let’s be the best at what we do.”
He said St Lucia seemed to be doing better in that market because they had constructed a number of small properties that provided intimacy and high level of service. (JS)
 
Full story in today’s DAILY NATION.