Sunday, April 14, 2024

New logo for Historic Bridgetown


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BARBADOS’ WORLD HERITAGE SITE now has two visuals and a catchy logo to call more attention to Historic Bridgetown And Its Garrison.
In launching the logo, jingle and Facebook page in the West Wing of Parliament Monday, Minister of Culture Stephen Lashley said the audio and visuals were the latest steps in the implementation of the Public Awareness Plan for the historic site.
He said the programme was expected to sensitize Barbadians to the importance of protecting and promoting the value of Historic Bridgetown and it was hoped that it would prompt people to reflect on their cultural identity, history and heritage.
“I am confident that this achievement will go a long way towards encouraging Barbadians to respect and to treasure our cultural heritage, and to understand the value of ensuring its preservation.  The potential for benefits is limitless, and the Government will do its best to ensure that the infrastructure to facilitate access to these benefits is put in place,” he told the small gathering.
Lashley said World Heritage status served as a platform for the development of the cultural industries and encourage “the creation of innovative opportunities in new and existing industries”.
“It will afford Barbadian entrepreneurs, particularly our young people, excellent opportunities to create business ventures in the production of a wide range of cultural goods and services. These include walking and virtual tours, the design and manufacturing of souvenirs or clothing items, and the production of a variety of cultural events,” the minister stated.
Noting that research had shown that countries with World Heritage Sites had seen an increase of 30 to 40 per cent in visitors, Lashley said Barbados’ nomination would be another avenue to promote Barbados’ heritage and identity and lure visitors.
Historic Bridgetown And Its Garrison was awarded the World Heritage designation on June 25, 2011. There are several other sites for which a similar designation will be sought in the future. These include the Scotland District and the sugar plantations. (YB)


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