BARBADIANS in the creative and cultural industries are being encouraged to look beyond traditional markets in order to get more economic benefits from the sector.
This from Christopher Harper, programme manager of the Barbados Entrepreneurship Foundation (BEF), as he addressed filmmakers, artistes, photographers, visual artists, music producers and other participants at a recent trade clinic entitled Exporting Cultural And Creative Services To Europe, hosted by the Barbados Coalition of Service Industries (BCSI) at the Lloyd Erskine Sandiford Centre.
Harper, making reference to the value-chain concept popularized by Michael Porter, American authority on company strategy and competitiveness, noted that the further cultural entrepreneurs moved along the value chain, the more they would be able to benefit from their creative ability. According to the Porter model, services and products pass through all activities of the value chain, gaining more value at each successive segment.
Drawing on personal experience, Harper also highlighted numerous opportunities within the Economic Partnership Agreement (EPA) for Barbadians in the cultural and creative industries, such as participating in the slew of summer music/cultural festivals in Europe.
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