KINGSTON – Jamaica and West Indies all-rounder Andre Russell has been appointed brand ambassador of Foska Oats brand, a department of Caribbean Foods Limited.
The dollar value of Russell’s arrangement with Foska has not been revealed but the Jamaican cricketer signed on during a ceremony at Chris Gayle’s Triple-Century Sports Bar on Tuesday.
“This means a lot to me, it means I should keep working harder,” said Russell.
“You know whenever you get the first major sponsor, it is something that people can look at and know that you are doing well, and I now look at myself as a role model and will represent the Foska brand well”.
Russell has also represented the Jamaica Tallawahs who won the inaugural Caribbean Premier League T20 tournament last year and also plays in the Indian Premier League (IPL).
Tallawahs captain Gayle, who was also present at the public signing, said the team were hoping to defend their title.
“It is definitely good to have Foska back on track,” declared Gayle.
“Digicel has been doing a good job as well, they brought us luck and, as defending champions, we are hoping they will bring us more luck.”
Senior brand manager of Foska, Tamii Brown, says Russell was chosen as brand ambassador because of his potential.
“He is at the peak of his career and he is also a crowd favourite,” said Brown.
“Like I said, we want our brand on something and someone that Jamaicans love, and Andre Russell is the perfect candidate.”
