Wednesday, April 17, 2024

Nassco: Lay-offs hurting sales


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Nassco Barbados is bracing for a very rough year based on the uncertainty of the market.
Recently, sales director Roger Moore said that lay-offs across the country have had a significant impact on the prospects for sales.
“There is a lot of uncertainty in the market so people do not want to take that risk in getting loans not knowing if the next day they will be in a job, so it is difficult. This year we anticipate will be probably one of the most difficult and challenging years in car sales for us in years,” Moore said.
He was speaking at the launch of the 2014 Toyota Corolla at the Errol Barrow Centre for Creative Imagination Moore said even though vehicles sales started to decline from 2009, Nassco saw an improvement in 2013, with a slight increase over 2012.  
He said while the company was hoping to maintain those sales this year, indicators were pointing in a different direction, so they have adopted a monthly wait-and-see approach.
Moore explained that usually the first three months provided a gauge for sales for the rest of the year, and so far sales had been slow with a slight decline in showroom traffic. January, he said, was slow and there was a further decline into February while March continued to be slow.
He said he hoped the launch of the new Corolla would boost sales, since the Corolla continued to be the flagship car for Nassco in Barbados and remained its No. 1 selling vehicle for a number of years.
Some of the new features include retractable door mirrors with indicators, remote controlled trunk, automatic air-conditioning, controls in the steering for radio and bluetooth as well as a USB port.
“The person who would be purchasing would not be the person who is indecisive and looking at their pocket, but because of the uncertainty of the market people are not willing to take that chance and put themselves in debt,” Moore said.


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