Saturday, April 20, 2024

BTMI’s director in Canada projects moderate growth


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AFTER A ROBUST 2015 performance from the Canadian tourism market, Barbados should expect moderate growth in 2016.

Making the projection yesterday, director of the Barbados Tourism Marketing Inc’s Canadian office, Peter Mayers, attributed his forecast to lower airline seat capacity into Barbados, doubts about the strength of the Canadian dollar and a mild Canadian winter.

“We don’t have the growth in air seat capacity to facilitate the same rate of growth as we did in 2015,” Mayers told the DAILY NATION on the sidelines of a Press meeting with the music group DNCE at the Fairmont Royal Pavilion in St James. They came to Barbados to perform at last night’s concert at Sugar Bay Hotel as part of the 31st edition of the annual Chum FM Breakfast In Barbados promotion.

Mayers said the Canadian market “enjoyed a pleasing 2015 performance” with growth recorded at about 13 per cent, which saw over 74 000 Canadians visiting Barbados, the highest growth for that market in the recent past.


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