Monday, April 15, 2024

Telecoms ‘can lure investors’

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GOVERNMENT IS BEING urged to engage local technology providers when seeking to attract foreign direct investment.

According to Jenson Sylvester, the newly appointed vice-president of leading telecoms provider Cable & Wireless (C&W) Business, the ability to leverage information communication technologies will make Barbados an attractive option for prospective investors.

“It is important that Government partners with technology providers as they market the country to the wider business world,” said Sylvester.

He was addressing colleagues and industry stakeholders during a recent reception at Buzo Restaurant.

“For instance, if we have a new entrant coming in to the local market and they are looking to build a hotel, they will want to know that Barbados has capable service providers that are able to deliver the services they need in order to optimise their hotel and make their guests happy,” he said.

“. . . So they ought to be introduced to the service provider in the initial stages of their planning, so one of the things I would implore the government to do is to engage with service providers as early as possible to help sell Barbados because it is important that we leverage what is available to us in order to maximise investment in the country.”

Sylvester, who joined the local company from the Jamaica business unit, also outlined some upcoming client-based initiatives, including dedicated service managers and account management teams.

“Most businesses in Barbados have a service from C&W Business and we have to make sure our customers are happy with the service they are getting. We also want to get to know our customers better, so it’s important for us to put the resources and processes in place to make sure we have an in-depth understanding of their connectivity needs,” he said.

“We are providing our customers with world-class, cutting edge technology to help move their business forward. We are leveraging our subsea fibre network that lands in 42 different countries around the region and we are leveraging our lightning fast terrestrial network to deliver first class managed services to help optimise and streamline their businesses.”

Sylvester also highlighted mobile technology as one of the major growth sectors for the local telecom industry.

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