FIRST, let me sincerely congratulate Barbadian accommodation providers who have received the prestigious TripAdvisor Certificate of Excellence for 2012.
These are not nebulous or arbitrary awards arrived at by a chosen few, but strictly based on the opinions of actual guests who stay and comment on their lodging experience in the named properties.
TripAdvisor says that usually only about ten per cent of all listed hotels qualify and those inevitably offer exceptional customer experience.
Criteria also includes the volume of reviews received within the last 12 months, and is limited to those who achieve an overall rating of four to five out of a maximum five are eligible.
With over 50 million unique visitors to the world’s largest travel website each month, it’s an incredibly powerful marketing tool. Especially for those smaller properties with limited marketing dollars, enabling them to reach out and penetrate a global arena that ordinarily perhaps they could not even dream about.
Outstanding service
But it goes way beyond that.
It rewards outstanding service, fosters repeat clientele and generally encourages direct booking at published rack rates. This is where we as a destination can distinguish ourselves and punch above our weight in promotional terms.
For sure, as one industry veteran so ably commented recently, we cannot compete at the bottom of the barrel.
Over the next few weeks many national promotional agencies and individual lodging establishments will use their being awarded this accolade to garner massive media coverage at no cost whatsoever.
And for many travellers contemplating visiting somewhere for the very first time, it will become a vital reference point to aid final hotel choice.
It may be up to two years away, but another tremendous airlift opportunity for Barbados is on the horizon.
Houston’s city council has just overwhelming approved a project where the United States’ largest domestic and world’s biggest discount carrier, SouthWest, will invest US$100 million into expanding the city’s William Hobby Airport.
When completed, it would add a 25-flight-per-day overseas capacity through five new gates and a customs facility.
SouthWest will then principally use this hub to open new routes to the Caribbean, Mexico, South and Central America.
Domestic passengers
Currently some of these services are operated by AirTran, which the airline acquired last year.
The strength of SouthWest is its potentially enormous volume of domestic passengers amounting for 25 per cent of the entire United States market – 3 300 flights a day serving 97 cities in 42 states – who could connect through Houston, plus a successful history in pioneering low-cost flights.
Even if you ignore, for a moment, the connecting possibilities, the ten-county Houston metropolitan area alone has a population of over six million.
Flying distance to Barbados is 2 557 miles, or just over five hours.
Many of us have been disappointed that the American Airlines Dallas/Fort Worth service has not performed better and I really think we have to question the reasons why.
But with SouthWest, we have two years in which to negotiate, plan and promote the route.
