THE TIME may well have come for doctors and lawyers to be able to advertise their services.
That is the view of Senator Kerrie Symmonds, who told the Upper Chamber that the island’s professionals needed to be able to compete in the global market.
“In the past there was the view that to advertise out services was to cheapen the profession,” Symmonds said during yesterday’s debate on an amendment to the Medical Professional Bill.
But, he added, the time had come to “confront the reality” of a changed economic climate with new challenges, so that professionals would now have to sell their services to overseas clientele in jurisdictions where advertising was legal and was a major part of the marketing process.
“The wisdom of the ages is that you don’t advertise, but I am not sure I am on all fours on this. This is not only for the public good but the economic good.” (CG)
