Banks is seeking to go where no Caribbean beer has gone before.
Chief commercial officer of Banks Holdings, Ray Chee-A-Tow, told the MIDWEEK?NATION that Banks will make a thrust into the Brazil market, adding that he had had some favourable discussions following a recent Barbados Investment and Development Corporation?trade mission to the world’s fifth largest country.
“It’s early days yet but there have been fruitful discussions. It would clearly be a major step if we could get our beer marketed in a country with 200 million people,” said a quietly confident Chee-A-Tow.
Chee-A-Tow no doubt would be excited at the possibilities of bursting onto the Brazil market sooner rather than later with the FIFA?World Cup to be held there next year and the Olympics in 2016.
